Bada Boom Marketing

Zumi (a B2B SaaS company) needed to establish product-market fit for their advanced tattoo booking platform and scale user adoption. We implemented a comprehensive growth strategy that registered 1,142 tattoo artists onto the platform at just $11.99 cost per artist registration from a $13,689.59 campaign investment.

B2B SaaS marketing

User acquisition

Platform growth

The core problem

Zumi needed to establish product-market fit for their advanced tattoo booking platform and scale user adoption.

Our approach

We developed a multi-faceted approach focusing on growth strategy, marketing analytics infrastructure, and acquisition funnels to drive platform adoption among tattoo artists.

Growth strategy development

Led all ad creative, funnel setup, and KPI-setting to capture and retain high-quality leads for the tattoo booking platform.

Marketing analytics infrastructure

Built real-time analytics dashboards, refining ad spend based on performance data to improve campaign efficiency and user acquisition costs.

Performance marketing

Built and refined funnels that guided artists from initial interest to full registration on the platform, ensuring smooth onboarding experience.

Creative and funnel development

Developed targeted creative assets and continuously refined conversion funnels to maximize artist registration rates while maintaining cost efficiency.

Results

Through our targeted approach to user acquisition and platform development, we successfully registered 1,142 tattoo artists onto the Zumi platform at an exceptional cost per acquisition of just $11.99, demonstrating strong product-market fit and scalable growth potential for their B2B SaaS solution.

1,142