Bada Boom Marketing

Athena® needed to rapidly scale their performance marketing capabilities across B2B and B2C channels. We built a comprehensive marketing engine that generated $272,876 in annualized revenue from a $48,548 ad spend investment, delivering a 5.62x ROAS while establishing scalable systems for international expansion.

Performance marketing

B2B lead generation

B2c e-commerce

The core problem

Athena® was operating with limited performance marketing infrastructure and needed to rapidly acquire new capabilities to scale their agriculture technology business. They required a comprehensive external marketing arm that could function as an integrated extension of their core team, with expertise spanning multiple channels, international markets, and both B2B and B2C customer segments. Without this infrastructure, they were missing opportunities for systematic lead generation and revenue growth across their product portfolio.

Our approach

We implemented a multi-phase approach to build Athena®'s performance marketing infrastructure from the ground up. Our strategy included comprehensive funnel mapping for both B2B and B2C customer journeys, development of 40+ optimized landing pages and conversion funnels, and integration of advanced marketing technology stack with detailed attribution tracking.

Funnel strategy & mapping

Built 40+ optimized landing pages and conversion funnels across B2B and B2C customer journeys. Developed specialized funnels for facility audits, call bookings, starter kits, and recruitment, with localized versions for USA, Germany, UK, and Spain markets

High-Impact creative production

Created diverse, platform-specific multimedia assets including stop-motion animation, product videos, and 3D animations.

Advanced attribution & tracking

Configured comprehensive marketing technology stack with detailed attribution tracking and reporting infrastructure. Integrated multiple platforms including Webflow, Typeforms, Jotforms with conditional logic, and advanced analytics for complete funnel visibility.

Media buying

Executed lead generation across multiple funnels, earning 5.62x ROAS through continuous testing and refinement.

Results

Our performance marketing infrastructure delivered exceptional returns across all key metrics. From a $48,548 ad spend investment, we generated $272,876 in annualized revenue while building scalable systems for international expansion.

5.62x