7th Level faced inefficiencies with their virtual and in-person events due to poor vendor management, resulting in lack of campaign control, inconsistent funnel performance, and scaling difficulties across quarters. We played an integral role in implementing an event marketing system that—across 7 events—generated over $5M in revenue while establishing events as a cornerstone of their growth strategy.
Event marketing
Campaign architecture
Funnel building

The core problem

7th Level faced inefficiencies with their virtual & in-person events due to poor vendor management, resulting in a lack of campaign control, inconsistent funnel performance, and scaling difficulties across quarters.

Our approach

We implemented marketing automation sequences, structured content delivery systems, customer journey optimization, and centralized campaign management to transform their event marketing infrastructure.

Campaign architecture

Implemented systematic campaign organization and management systems for better control and consistency across all event marketing initiatives.

Campaign execution

Implemented targeted ads with hype sequences, structured daily content blocks with replay options, mapped customer journeys, automated email sequences, conducted A/B testing, and monitored real-time metrics to refine the funnels.

Funnel development

Developed funnel systems to support event registration, engagement, and conversion processes.

Post-production management

Managed post-event processes to maximize value extraction and follow-up engagement from event attendees

Results

By centralizing NEPQ events' execution, in-house with data-driven campaign architecture, 7th Level achieved unprecedented scalability and profitability, generating $5M in revenue while establishing events as a cornerstone of their growth strategy.

7

Events supported

~$5M

Revenue generated

1,000+

Deliverables managed

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